Service
Launch and offer design
Account models, rules and pricing that traders want to buy.
What you have at the end
You end up with an offer traders understand in one read. The account models fit the traders you want to attract. The rulebook leaves nothing to argue over. The prices still hold after a heavy month of rewards.
Around that offer sits a launch plan, with the brand, website, campaign and Discord server ready on the same day. On Full Scale, the platform, CRM, payment processing and KYC are set up with your providers and tested before the first trader buys.
You also have numbers you can defend. You know what it costs to sell a challenge, what share of revenue goes back out as rewards, and what is left to run the firm.
What it is
We design the challenge offer your firm sells: the account models, the rules traders are measured on and the prices they pay. Then we plan the launch around it. On Full Scale, we also set up the firm behind the offer: the trading platform, CRM, payment processing, KYC and the infrastructure that has to work on launch day. The people who design the offer are the same in-house team that runs your marketing, so the rules page, the ads and the Discord announcements all describe the same thing.
Who it is for
Founders launching a new CFD or futures prop firm, and firms relaunching an offer that is not selling. It also fits broker owners adding a challenge product next to their brokerage. If you already have a platform and a payment processor, we work with what you have. If you are starting from nothing, Full Scale covers the setup as well as the marketing.
What is included
- Account models for your market, such as one step, two step or instant accounts
- A rulebook covering daily loss, max drawdown, profit targets, consistency rules and reward terms
- Challenge pricing, resets and add ons, checked against expected reward costs
- A plain language rules page and FAQ traders can read before they buy
- Trading platform selection and integration on Full Scale (MT5, cTrader, Match-Trader, TradeLocker, DXtrade, Rithmic, Tradovate, NinjaTrader or ProjectX)
- CRM, payment processing and KYC set up with your providers on Full Scale
- Launch infrastructure and operations on Full Scale
- A launch campaign across your website, social channels and Discord
How we work
Audit
Typically days 1 to 4
Every engagement starts with a detailed audit of your site, your funnel and your marketing. For a new firm, we audit your plan, your target markets and the offers traders will compare you with.
Plan
Typically days 5 to 8
We tell you what we would build first, and which plan covers it. You get a launch timeline, the providers you need to choose and the decisions we need from you.
Offer design
Typically weeks 2 to 4
On Full Scale, we design the account models, write the rulebook and set prices, testing them against a normal month and a heavy reward month. On Launch, we take the offer you already have and present it the same way everywhere.
Setup and build
Typically weeks 2 to 11
On Full Scale, we select and integrate the platform, then set up CRM, payment processing and KYC with your providers. On every plan, we build the brand, website and Discord server around the final offer.
Launch
Typically within 2 to 12 weeks
The launch campaign goes live across your site, social channels and Discord. Before that, we run test purchases, test KYC checks and test account creation, so the first real buyer goes through without a problem.
Review
Every two weeks on Launch, weekly on Growth and Full Scale
A report every two weeks on Launch, a weekly report and a monthly call on Growth, and a weekly call with a live results dashboard on Full Scale. We track sales per account model, rule breaches and reward costs, and adjust the offer when the numbers call for it.
Pricing for this service on its own
Essential
$1,200
one-off project
- Offer review
- Launch plan
Pro
$2,000
one-off project
- Everything in Essential
- Account models
- Rulebook
Advanced
$3,500
one-off project
- Everything in Pro
- Pricing model
- Platform choice
Elite
from$6,500
one-off project
- Everything in Advanced
- Launch coordination with your providers
Mistakes founders often make
Copying a bigger firm's offer
Their prices and rules were built for their volume, their processor and their reward history. Copied onto a new firm, the same numbers can lose money in the first busy month.
Rules that can be read two ways
If a trader can read a drawdown rule two ways, some will. Vague rules turn into support tickets, public complaints and card disputes. Every rule needs a number, a definition and a worked example.
Choosing the platform last
New MT5 white-label licenses stopped being issued in late 2022, and founders who plan around MT5 without checking access can lose weeks. We compare the realistic MT5 routes with cTrader and TradeLocker before anything is built.
Ignoring chargebacks and reserves
Card processors watch dispute rates closely, and many hold back a share of card revenue as a rolling reserve for months. A cash plan that ignores this squeezes rewards and ad spend in the first quarter.
Setting prices without the reward math
Price is only half the offer. What matters is the share of revenue paid back as rewards and the cost of winning each buyer. Our launch cost calculator lets you test both with your own numbers before you commit.
Compliance notes
Clear challenge rules protect your traders and your firm. Every rule sits in one place, in plain words, with a number and a worked example: daily loss, max drawdown and whether it is static, trailing or end of day trailing, profit targets, consistency rules, minimum trading days and news trading. Reward terms are written the same way: the split, the cycle, the KYC check before a reward is paid, and what can void an account.
Rule changes are announced before they take effect, and we recommend they never apply to accounts traders have already bought. If your accounts are simulated, the offer says so in plain words. Rules for prop firms differ by country, so we design the offer alongside your legal adviser, never in place of one. We are not a law firm.
Keep reading
From the journal
Terms explained
Questions
Which plan includes offer design?
Account models and rulebook design are part of Full Scale. Launch covers what a trader sees before they buy: brand identity, website, launch campaign, social media system and Discord.
Do you set up the trading platform?
On Full Scale, yes: we select and integrate your platform, for CFD firms, MT5 (through a license holder), cTrader, Match-Trader, TradeLocker or DXtrade; for futures firms, Rithmic, Tradovate, NinjaTrader or ProjectX. Your providers supply the technology; we don't build it. We compare them on access, cost, the markets you offer and the tools your traders expect. The platform license is billed to you directly by the provider.
Can you promise our payment processor or platform will approve us?
No. Approval is the provider's decision, and no one outside it can promise the result. We prepare the website, the rules and the policies providers review, and we tell you early if something is likely to raise questions.
What is not included in the fee?
Third party costs are billed to you directly by each provider: platform licenses, CRM, payment processing, KYC, hosting and ad spend.
Who owns the accounts you set up?
You do. Platform, CRM, payment processing, KYC, hosting, domain and social accounts are opened in your company's name with your providers. We work inside them with the access you give us, and everything we design for you is yours.
Where do we start?
With a detailed audit. Every engagement starts there. Request it through our contact page and we look at your site, your funnel and your marketing.
Start here
Start with an audit.
Tell us where your firm is today. We look at your site, your funnel and your marketing, then tell you what we would build first. There is no obligation to buy.
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