Service
Email marketing
Lifecycle email that turns one challenge into many: automated flows tied to trading events, campaigns and deliverability, in any of 7 languages.
What you have at the end
You end up with email that follows each trader through their journey with your firm. A trader who signs up hears from you before they buy. A trader who leaves checkout gets a reminder. A trader who fails a challenge gets a reason to try again, and a trader who passes a phase gets the next step. Each message goes out because something happened on their account, not because it was Tuesday.
Around those flows, you have a steady calendar of newsletters and promotions, a sending setup that lands in the inbox instead of spam, and reporting that shows which flow and which campaign produced which sales.
Traders rarely buy one challenge and stop. Most who stay with a firm buy again after a failure, a pass or a payout. Email is where that second, third and fourth purchase is won or lost.
What it is
We plan, write, design and run your email: the automated flows triggered by events on a trader's account, the newsletters and campaigns you send to your list, and the technical setup that decides whether any of it reaches the inbox. We work in Klaviyo, SendX, Omnisend or the tool your firm already uses, connected to your CRM so that each flow fires on a real event. Every flow and every campaign carries its own discount code and tracked links, so you can see what it sold. We write in any of 7 languages: English, Arabic, German, Dutch, Italian, Spanish and French. We do not send SMS. We are also building MailLunar, our own email platform for prop firms.
Who it is for
Firms that sell challenges and want a bigger share of their revenue from traders who already know them. It fits new firms that need their core flows in place before launch, and live firms with a list that only hears from them when there is a sale. It also fits firms whose emails land in spam or the promotions tab, and firms that cannot tell which of their emails actually sell.
What is included
- Event-triggered flows: sign-up, abandoned checkout, challenge started, halfway to target, rule breach, failed challenge, phase passed, funded onboarding, reward paid, inactivity and anniversary
- Win-back flows after a failed challenge, with a reset offer
- Upgrade offers when a trader passes a phase
- Newsletters and deadline promotions: announcement, reminder and last chance
- Segmentation by evaluation stage, account size and activity
- A separate discount code for every flow and every campaign, plus tracked links
- Deliverability: a sending subdomain, SPF, DKIM and DMARC, warm-up and list hygiene
- Inbox placement monitoring on Full Scale
- Templates in your brand, written and designed in any of 7 languages
How we work
Audit
Typically days 1 to 4
Every engagement starts with a detailed audit of your site, your funnel and your marketing. For email, we also review your sending tool, your list, the events your CRM can send, and where your email lands today.
Plan
Typically days 5 to 8
We map the flows in order of the sales they are likely to affect, the events that trigger them, the segments, the codes and the calendar, and tell you which plan covers it.
Set up
Typically weeks 2 to 3
We set up the sending subdomain and its SPF, DKIM and DMARC records, connect your CRM events to the sending tool, and start warming up the new domain with your most engaged traders.
Build the flows
Typically weeks 2 to 5
We write, design and test the first flows, starting with sign-up, abandoned checkout and failed challenge, then add the rest in priority order.
Run the calendar
Typically from month 2
Newsletters, promotions and campaigns go out on an agreed calendar, each with its own code and tracked links.
Review
Every two weeks on Launch, weekly on Growth and Full Scale
A report every two weeks on Launch, a weekly report and a monthly call on Growth, and a weekly call with a live results view on Full Scale. We report sends, clicks, sales by code and deliverability.
Pricing for this service on its own
Essential
$900
a month
- 6 flows
- 2 campaigns a week, with email creatives
Pro
$1,750
a month
- 12 flows
- 4 campaigns a week, with email creatives
- Weekly newsletter
Advanced
$2,900
a month
- 18 flows
- 6 campaigns a week, with email creatives
- Deliverability monitoring
Elite
from$5,300
a month
- 25+ flows
- 12+ campaigns a week, with email creatives
- Deliverability monitoring
Mistakes founders often make
Only emailing when there is a sale
A list that only hears from you during promotions learns to wait for promotions. Flows tied to a trader's own progress keep the relationship going between sales.
One message for every trader
A trader halfway to target and a trader who just failed need different emails. Sending both the same promotion wastes the moment that matters most for each.
Sending from your main domain without authentication
Without a sending subdomain and correct SPF, DKIM and DMARC records, your email is easier to spoof and more likely to be filtered. A deliverability problem on your main domain can also affect your team's everyday email.
Measuring by opens
Opens are less reliable than they used to be, because some mail apps load images automatically. We judge each email by clicks, codes used and sales.
Letting the list decay
Addresses that bounce or never engage drag down your sender reputation. Regular list hygiene keeps the traders who want to hear from you in the inbox.
Compliance notes
Email follows the same standard as your ads and your site. We write "rewards", not "payouts", explain rules in plain terms, and every promotional email carries a clear risk line. No email promises income or says a challenge is easy to pass. Reward announcements use real amounts, with the trader's consent.
Every email has a one-click unsubscribe, and marketing email goes only to people who agreed to receive it, following the consent rules in the markets you sell to, such as GDPR in the EU and the UK and CAN-SPAM in the US. We keep transactional messages, such as a rule breach notice, separate from promotions.
Keep reading
From the journal
Terms explained
Free trader tools
Questions
Which plan includes email marketing?
Every plan. Launch covers 3 to 5 flows, 2 to 5 campaigns a week. Growth covers 10 to 14 flows, 6 to 8 campaigns a week, a weekly newsletter. Full Scale covers 20 to 25+ flows, 10 to 12 campaigns a week, deliverability setup and monitoring.
Which email tools do you work in?
Klaviyo, SendX, Omnisend, or the tool your firm already uses. The account stays in your firm's name.
Do you send SMS?
No. We work on email only.
How do you know which email made a sale?
Every flow and every campaign has its own discount code and tracked links, so each sale can be traced back to the email that produced it.
Can you guarantee inbox placement?
No. Nobody can guarantee where a mailbox provider puts an email. We set up authentication correctly, warm up new domains, keep the list clean and monitor placement, which is what inbox placement depends on.
Where do we start?
With a detailed audit. Every engagement starts there. Request it through our contact page and we look at your site, your funnel and your marketing.
Start here
Start with an audit.
Tell us where your firm is today. We look at your site, your funnel and your marketing, then tell you what we would build first. There is no obligation to buy.
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