Service
Website and conversion
Sites that turn a visit into a challenge purchase.
What you have at the end
You end up with a website that sells challenges. A trader lands, compares your account models on one page, reads the rules in plain words, sees proof that you pay rewards, and checks out without surprises.
The site is fast on a phone, works in the languages you sell in, and tracks every step from visit to purchase, so you can see where buyers drop out and fix it. The checkout and the reward certificate are designed with it as one system, so the firm looks the same before and after the purchase.
What it is
We design and build your website: challenge pages, checkout and the path between them, so a visit ends in a challenge purchase. That includes the pages traders check before buying, such as rules, reward terms, FAQs and proof of rewards paid, and the connection to your checkout, CRM and platform through your providers. Design and build are done by the same in-house team that runs your marketing, so the pages your ads send people to are written for those ads.
Who it is for
Firms launching a site, and firms whose checkout leaks the buyers they paid to bring in. It fits new firms that need a site ready for launch day, firms sending paid traffic to pages that do not convert, and firms adding new markets and languages. Website design and build is part of Launch and every plan above it.
What is included
- Website design and build, on a setup your team can update
- Challenge pages that compare account models side by side
- A rules page and FAQ in plain words, with worked examples
- Checkout design with prices, add ons and fees shown up front
- Trust signals where buyers decide: Trustpilot reviews, proof of rewards paid and support contacts
- The reward certificate, designed with the site as one system
- Sites in up to 7 languages, with Arabic laid out right to left
- Speed, mobile and conversion tracking checked before launch
- Campaign landing pages written to match the ads that point to them
How we work
Audit
Typically days 1 to 4
Every engagement starts with a detailed audit of your site, your funnel and your marketing. For an existing site, we trace where visitors drop out between the first page and the confirmation page.
Plan
Typically days 5 to 8
We tell you what we would build first, and which plan covers it. You get the page list, the site structure and the integrations we need from your providers.
Design
Typically weeks 2 to 5
We design the key pages first: home, challenges, rules and checkout. You review the designs and we revise them before the build starts.
Build
Typically weeks 5 to 9
We build the site, connect checkout, CRM and platform through your providers, and add each language on your plan.
Test and launch
Typically weeks 9 to 10
We test on real phones and browsers, check the tracking and run test purchases, then launch.
Improve
Every two weeks on Launch, weekly on Growth and Full Scale
We watch where buyers drop out and fix those pages first. A report every two weeks on Launch, a weekly report and a monthly call on Growth, and a weekly call with a live results dashboard on Full Scale.
Pricing for this service on its own
Essential
$1,750
one-off project
- 8 pages
- 1 language
- Basic SEO and indexing
- An admin panel to edit your site
Pro
$4,100
one-off project
- 15 pages
- 2 languages
- Advanced SEO and indexing
- An admin panel to edit your site
Advanced
$7,700
one-off project
- 30 pages
- Up to 4 languages
- Advanced SEO and indexing
- An advanced admin panel
Elite
from$14,100
one-off project
- Unlimited pages
- 7 languages
- Advanced SEO
- An advanced admin panel connected to your tech and finance tools
- 90 days of support
Mistakes founders often make
Sending ad traffic to the homepage
A trader who clicked an ad for a two step challenge should land on that challenge, not on a homepage with six other choices.
Hiding the rules
Rules buried in a PDF or deep in the terms send traders to comparison sites for answers. Many of them buy from whichever firm explains its rules there.
Surprises at checkout
Fees, add ons or a different price appearing on the last step break trust at the worst moment. Everything the trader pays is shown before they enter card details.
A billing name traders do not recognize
If the name on a card statement does not match your brand, traders dispute the charge. Chargebacks cost fees, and a high dispute rate can lead your processor to raise your reserve or close the account.
Slow pages on a phone
Traffic from social and reels arrives on a phone. A page that takes seconds to load loses that visitor before the price is even on screen.
Compliance notes
A prop firm site makes claims that traders, payment providers and ad platforms all check. Every claim on the site is accurate and sourced: reward figures come from your records, Trustpilot scores are shown as they are, and nothing implies guaranteed income or an easy pass.
The site carries the disclosures your firm needs: a risk warning, a clear statement if accounts are simulated, restricted countries, and your refund and reward terms. Payment providers often review these pages before they approve an account, and ad platforms review them before they approve an ad, so we write them for both. Your legal pages come from your legal adviser, and we make them easy to find and easy to read. We are not a law firm.
Keep reading
Questions
Which plan includes the website?
Launch includes website design and build, and so does every plan above it.
Who owns the site and the domain?
You do. The domain, the hosting account and the site are registered to your firm, and you receive everything needed to run the site without us.
Who pays for hosting?
You do, directly to the provider. Hosting is a third party cost and is not part of our fee.
Can you connect the site to our platform and CRM?
Yes, through your providers' integrations. How deep the connection goes depends on what each provider supports. On Full Scale, we also select and set up the platform and CRM with your providers.
Can you guarantee a conversion rate?
No. Conversion depends on your offer, your prices and the traffic you send. We design for it, track every step and fix the pages where buyers drop out, and we report the real numbers.
Where do we start?
With a detailed audit. Every engagement starts there. Request it through our contact page and we look at your site, your funnel and your marketing.
Start here
Start with an audit.
Tell us where your firm is today. We look at your site, your funnel and your marketing, then tell you what we would build first. There is no obligation to buy.
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