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Pricing

Three ways to work with us.

Every engagement starts with a detailed audit.

The three plans

  • Launch

    3 month minimum

    $2,750 to $4,200 a month

    For firms going live.

    Everything a trader sees before they buy: your brand identity, a website with its own admin panel, the launch campaign, a steady rhythm of social posts, reels and email, SEO from the first month, and your Discord server built and launched.

    You open looking like a firm that has been paying traders for years.

    Request your audit

  • Growth

    6 month minimum

    $7,500 to $11,450 a month

    For firms with traction, ready for the next level of challenge sales.

    Everything in Launch, taken further: an audit of your offer and rulebook, a website in 2 languages with advanced SEO, more social, reels and email, paid ads on 2 platforms, an affiliate program with BotLunar, and a weekly report with a monthly call.

    Marketing stops being a cost you watch and becomes a channel you scale.

    Request your audit

  • Full Scale

    6 month minimum

    from $19,900 a month

    You fund it. We build it, launch it and grow it.

    Offer and rulebook design, and everything set up with your providers (trading platform, CRM, payment processing and KYC) and managed through launch. Plus all marketing at full scale, a website in 7 languages with a custom admin panel, and a senior in-house team with weekly reporting.

    Request your audit

Third party costs are billed to you directly by each provider: platform licenses, CRM, payment processing, KYC, hosting and ad spend. Every engagement starts with a detailed audit.

How the fee is set

The fee within each range is set in the audit, from the scope it finds. A fee at the low end of a range comes with the low end of each amount in the table below; a fee at the top end comes with the top.

Minimum terms

Launch has a 3 month minimum. Growth has a 6 month minimum, and Full Scale a 6 month minimum. After the minimum term, your plan continues month to month until either side ends it with 30 days' notice.

Our launch-date guarantee

If your website isn't live by the date agreed in your plan, your next month is free. Delays caused by late content, approvals or third-party provider reviews on your side pause the date.

What each plan includes

  • Website

    Launch
    6 to 12 pages in 1 language: challenge pages, rules and FAQ, technical SEO, an admin panel to edit your site, and 30 days of fixes after launch
    Growth
    Everything in Launch, at 20 to 25 pages in 2 languages, with advanced SEO and a fuller admin panel
    Full Scale
    Unlimited pages in 7 languages, ongoing updates, hardened security, and a custom admin panel linked to your tech dashboard for a full view of the firm

  • Brand identity and launch campaign

    Launch
    Included
    Growth
    Included
    Full Scale
    Included

  • Social posts a month

    Launch
    8 to 12
    Growth
    12 to 28
    Full Scale
    30 or more, plus stories

  • Reels and short videos a month

    Launch
    2 to 4
    Growth
    4 to 12
    Full Scale
    20 or more

  • Email marketing

    Launch
    3 to 5 flows, 2 to 5 campaigns a week
    Growth
    10 to 14 flows, 6 to 8 campaigns a week, a weekly newsletter
    Full Scale
    20 to 25+ flows, 10 to 12 campaigns a week, deliverability setup and monitoring

  • Paid ads

    Ad spend is paid separately, directly to the ad platforms.

    Launch
    Not included
    Growth
    2 platforms, 8 to 12 creatives a month
    Full Scale
    2 platforms, 15 to 20 creatives a month

  • SEO articles a month

    Launch
    4 to 8, in 1 language
    Growth
    16 to 24, in one language you choose
    Full Scale
    40 to 60, in one language you choose

  • Community

    The affiliate program is marketing work run inside your firm's existing tools. We never build affiliate software.

    Launch
    Discord build and launch for servers up to 2,000 members, BotLunar included
    Growth
    Servers up to 10,000 members, an affiliate program and BotLunar
    Full Scale
    Any server size, affiliate recruitment and BotLunar

  • Offer and setup

    Launch
    Not included
    Growth
    An audit of your offer and rulebook, with recommendations
    Full Scale
    Offer and rulebook design. We set up everything with your providers (trading platform, CRM, payment processing and KYC) and manage it through launch. The providers supply the technology; we don't build it.

  • Reporting

    Launch
    A report every two weeks
    Growth
    A weekly report and a monthly call
    Full Scale
    A weekly call and a live results dashboard

  • Response time

    Launch
    Same business day
    Growth
    Within 4 business hours
    Full Scale
    Within 1 business hour, in a dedicated channel

What a plan is worth

Pays for itself at a number of sales

Enter your challenge price to see how many extra challenges a month cover each plan's fee.

$

  • Launch

    At the low end
    28
    At the top end
    43

    extra challenges a month

  • Growth

    At the low end
    76
    At the top end
    116

    extra challenges a month

  • Full Scale

    At the low end
    202

    extra challenges a month

Counted on challenge revenue alone, before your platform, processing and reward costs.

The team you'd hire instead

The roles each plan covers, with published salary ranges for each market.

The team you'd hire instead: Growth
RolesUnited States
Web developer$5,353 to $10,519
Graphic designer$4,087 to $6,819
Video editor$4,393 to $8,776
Email marketing specialist$4,863 to $9,026
Content writer$4,853 to $8,496
Community manager$4,688 to $8,364
Paid media specialist$4,863 to $9,026
SEO specialist$4,863 to $9,026
Account lead$10,252 to $18,034
9 roles, a month, salary only$48,215 to $88,086

Growth: $7,500 to $11,450 a month, for the whole in-house team.

Typical hiring time: The median time to fill a role is roughly a month and a half, for executive and non-executive roles alike. SHRM, 2025 Recruiting Executives Benchmarking (20 October 2025), checked 29 September 2026.

Market ranges, per month, salary only. Employer costs, recruiting fees, tools and management time come on top. These are published ranges, not quotes.

Sources

What waiting costs

Challenge revenue lost in your first year while a team is hired, against launching with us within 2 to 12 weeks. It uses the launch cost calculator's sales ramp.

$
Hiring delay
2.4 months
6.5 + 4 weeks
Revenue lost in the first 12 months
$97,599
Launching with us$267,574
Hiring a team first$169,975

Assumes every role is hired at the same time, the in-house team then takes as long to launch as we would, and sales start at 20% of your target and reach it by month 6. Revenue only, before costs.

Priced separately

Each plan against the same work bought from our standalone services, over the plan's minimum term.

  • Launch, low end

    The plan
    $8,250
    The parts separately
    $9,943
    You save
    $1,693

  • Launch, top end

    The plan
    $12,600
    The parts separately
    $15,050
    You save
    $2,450

  • Growth, low end

    The plan
    $45,000
    The parts separately
    $53,623
    You save
    $8,623

  • Growth, top end

    The plan
    $68,700
    The parts separately
    $80,890
    You save
    $12,190

  • Full Scale

    The plan
    from $119,400
    The parts separately
    $141,090
    You save
    at least $21,690
Launch: 3 month minimum
PartStandalone tierOver the term
Website, 6 to 12 pages in 1 languageWebsite Essential, 6 of 8 pages / Website Pro, 12 of 15 pages$1,313 / $3,280
Brand identity and brand guideBrand identity Pro$1,200
Launch campaignLaunch and offer design Essential$1,200
Social posts, 8 to 12 a monthSocial and design Essential, 8 of 20 posts / Social and design Essential, 12 of 20 posts$1,080 / $1,620
Reels, 2 to 4 a monthVideo Essential, 2 of 6 reels / Video Essential, 4 of 6 reels$900 / $1,800
Email, 3 to 5 flowsEmail marketing Essential, 3 of 6 flows / Email marketing Essential, 5 of 6 flows$1,350 / $2,250
SEO, 4 to 8 articles a month in 1 languageSEO Essential, 4 of 12 articles / SEO Essential, 8 of 12 articles$800 / $1,600
Community, up to 2,000 membersCommunity Pro, 2,000 of 5,000 members$2,100
Growth: 6 month minimum
PartStandalone tierOver the term
Website, 20 to 25 pages in 2 languagesWebsite Advanced, 20 of 30 pages / Website Advanced, 25 of 30 pages$5,133 / $6,417
Brand identity and brand guideBrand identity Pro$1,200
Launch campaignLaunch and offer design Essential$1,200
Social posts, 12 to 28 a monthSocial and design Essential, 12 of 20 posts / Social and design Pro, 28 of 30 posts$3,240 / $7,840
Reels, 4 to 12 a monthVideo Essential, 4 of 6 reels / Video Pro$3,600 / $10,500
Email, 10 to 14 flowsEmail marketing Pro, 10 of 12 flows / Email marketing Advanced, 14 of 18 flows$8,750 / $13,533
Paid ads, 2 platforms, 8 to 12 creatives a monthPaid acquisition Pro / Paid acquisition Advanced$14,400 / $21,000
SEO, 16 to 24 articles a month in one languageSEO Pro, 16 of 24 articles / SEO Pro$6,200 / $9,300
Community, up to 10,000 membersCommunity Advanced, 10,000 of 20,000 members$9,900
Full Scale: 6 month minimum
PartStandalone tierOver the term
Website, unlimited pages in 7 languagesWebsite Elite$14,100
Brand identity and brand guideBrand identity Pro$1,200
Offer, rulebook and setup with your providers, including the launch campaignLaunch and offer design Elite$6,500
Social posts, 30 or more a monthSocial and design Pro$8,400
Reels, 20 or more a monthVideo Advanced$19,800
Email, 20 to 25+ flowsEmail marketing Elite, 20 of 25 flows$25,440
Paid ads, 2 platforms, 15 to 20 creatives a monthPaid acquisition Elite, 15 of 20 creatives$26,550
SEO, 40 to 60 articles a month in one languageSEO Advanced, 40 of 48 articles$14,500
Community, any server sizeCommunity Elite$24,600

Each part is priced with the lowest standalone tier that covers it, pro-rated by quantity when the plan's amount is below the tier's. Monthly services count for every month of the minimum term; one-off projects count once.

Request your auditEstimate your launch costs

What you always own

  • Your website and your domains.
  • Your ad accounts and social accounts.
  • Your Discord server.
  • Your brand files and the content we make for you.
  • Your accounts with your providers, all in your firm's name.
  • If we stop working together, everything stays with you, and we hand back any access we hold within 7 days.

What happens after you request an audit

  1. You write to us

    Request your audit through our contact page, or email [email protected], and tell us where your firm is today.

  2. We look at your firm

    We look at your site, your funnel and your marketing.

  3. We tell you what we would build first

    You get a plan for what to fix first, and which tier covers it.

  4. You choose a plan

    You pick Launch, Growth or Full Scale, and we start.

Pricing questions

Is there a minimum term?

Launch has a 3 month minimum. Growth has a 6 month minimum, and Full Scale a 6 month minimum.

What is the difference between Launch and Growth?

Launch covers everything a trader sees before they buy, with set monthly amounts of social posts, reels, email, SEO articles and community work. Growth raises each amount, adds a second website language, paid ads on 2 platforms and an affiliate program, and gives you a weekly report, a monthly call and a dedicated account lead.

What does Full Scale cover?

We launch the whole prop firm: account models and rules, platform choice and integration (for CFD firms, MT5 (through a license holder), cTrader, Match-Trader, TradeLocker or DXtrade; for futures firms, Rithmic, Tradovate, NinjaTrader or ProjectX), CRM, payment processor, KYC and infrastructure, plus all marketing. Your providers supply the technology; we don't build it.

What is not included in the fee?

Third party costs are billed to you directly by each provider: platform licenses, CRM, payment processing, KYC, hosting and ad spend.

Who does the work?

Our own team. Everyone here is in-house. No freelancers, no outsourcing.

Do you guarantee results?

No. Nobody can honestly guarantee challenge sales, traffic or profit. Results depend on your offer, your prices, your budget, your market and how traders respond. What we commit to is the work in your plan, done by our own staff, and a straight answer on what is working and what is not.

Who owns the accounts and the work?

You do. Your ad accounts, domains, website, social accounts, Discord server, brand files and content belong to your firm. We work inside accounts held in your firm's name, and they stay yours if we stop working together.

How is the fee set within a plan's range?

By the scope the audit finds. How much is already in place, how many markets and languages you need, and how much work each channel needs all move the fee within the range. You see the number and the reasons for it before you choose a plan.

What is the launch-date guarantee?

If your website isn't live by the date agreed in your plan, your next month is free. Delays caused by late content, approvals or third-party provider reviews on your side pause the date.

Is ad spend included?

No. Ad spend is paid separately, directly to the ad platforms, and the ad accounts stay in your firm's name. Our fee covers the team that plans, writes and runs the campaigns.

Do you build trading platforms, CRMs or affiliate software?

No. Your providers supply the technology; we don't build it. On Full Scale, we set up everything with your providers (trading platform, CRM, payment processing and KYC) and manage it through launch. The platform is your choice: for CFD firms, MT5 (through a license holder), cTrader, Match-Trader, TradeLocker or DXtrade; for futures firms, Rithmic, Tradovate, NinjaTrader or ProjectX. The affiliate program is marketing work run inside your firm's existing tools.

How quickly do you reply?

The same business day on Launch, within 4 business hours on Growth, and within 1 business hour in a dedicated channel on Full Scale.

How do you report?

A report every two weeks on Launch, a weekly report and a monthly call on Growth, and a weekly call with a live results dashboard on Full Scale.

Can we buy one service on its own?

Yes. Each service page shows four standalone tiers, from Essential to Elite. If you need more than one service, a plan bundles them for less.

What each plan includes

Each plan builds on the one before it. Growth takes everything in Launch further. Full Scale adds the launch of the firm itself.

Launch

For firms going live. Launch covers everything a trader sees before they buy, so on day one your firm looks settled and ready to pay.

  • Brand identity: your logo, colors, type and the templates everything else is built on, plus the launch campaign that announces your firm.
  • Website: 6 to 12 pages in 1 language: challenge pages, rules and FAQ, technical SEO, an admin panel to edit your site, and 30 days of fixes after launch.
  • Social posts a month: 8 to 12. Reels a month: 2 to 4.
  • Email: 3 to 5 flows, 2 to 5 campaigns a week.
  • SEO articles a month: 4 to 8, in 1 language.
  • Community: Discord build and launch for servers up to 2,000 members, BotLunar included.

Launch does not include paid ads. Those start on Growth.

Growth

For firms with traction, ready for the next level of challenge sales. Growth takes everything in Launch further and adds the channels that bring traders in every month.

  • Offer and setup: An audit of your offer and rulebook, with recommendations.
  • Website: Everything in Launch, at 20 to 25 pages in 2 languages, with advanced SEO and a fuller admin panel.
  • Social posts a month: 12 to 28. Reels a month: 4 to 12.
  • Email: 10 to 14 flows, 6 to 8 campaigns a week, a weekly newsletter.
  • Paid ads: 2 platforms, 8 to 12 creatives a month, with creative written to pass financial ad review.
  • SEO articles a month: 16 to 24, in one language you choose.
  • Community: Servers up to 10,000 members, an affiliate program and BotLunar, run inside your firm's existing tools.
  • Reporting: A weekly report and a monthly call.

Full Scale

You fund it. We build it, launch it and grow it. Full Scale is for founders who want one team to launch the whole prop firm, not only market it.

  • Offer and setup: Offer and rulebook design. We set up everything with your providers (trading platform, CRM, payment processing and KYC) and manage it through launch. The providers supply the technology; we don't build it. The trading platform is your choice: for CFD firms, MT5 (through a license holder), cTrader, Match-Trader, TradeLocker or DXtrade; for futures firms, Rithmic, Tradovate, NinjaTrader or ProjectX. Since new MT5 white label licenses stopped in late 2022, the platform choice needs more care than it used to.
  • Website: Unlimited pages in 7 languages, ongoing updates, hardened security, and a custom admin panel linked to your tech dashboard for a full view of the firm.
  • Social posts a month: 30 or more, plus stories. Reels a month: 20 or more.
  • Email: 20 to 25+ flows, 10 to 12 campaigns a week, deliverability setup and monitoring.
  • Paid ads: 2 platforms, 15 to 20 creatives a month.
  • SEO articles a month: 40 to 60, in one language you choose.
  • Community: Any server size, affiliate recruitment and BotLunar.
  • Reporting: A weekly call and a live results dashboard.

What is not included

Our fee covers our team's work. It does not cover the tools and services your firm runs on. Each provider bills you directly, so you see every cost and every account stays in your firm's name.

Third party costs, billed to you by each provider

  • Platform licenses, for whichever platform you choose (MT5, cTrader, Match-Trader, TradeLocker, DXtrade, Rithmic, Tradovate, NinjaTrader or ProjectX).
  • Your CRM.
  • Payment processing, including the fees and any reserves your processor sets.
  • KYC checks for your traders.
  • Hosting for your website and tools.
  • Ad spend, paid directly to Meta, Google and X.

Also outside our scope

  • The capital your firm trades with and the rewards it pays traders. Those are your firm's decisions and your firm's money.
  • Legal, licensing and tax advice. We work alongside your advisors, not in place of them.
  • Services that belong to a higher plan. Paid ads are not part of Launch, and offer design and setup with your providers are part of Full Scale only.
  • Building software. Your providers supply the trading platform, CRM, payment processing and KYC, and the affiliate program runs inside your firm's existing tools.

If you are not sure where a piece of work falls, ask in the audit. We tell you before you choose a plan, not after.

How an engagement starts

From your first message to the first work going live.

  1. Request your audit

    Day 1, through the audit form

    Send the audit form and tell us where your firm is today: live or pre-launch, what you sell and what is not working. You can also write to [email protected].

  2. The audit

    Typically days 1 to 4

    We look at your site, your funnel and your marketing. For firms that are not live yet, we also look at your offer and your launch plans.

  3. The plan

    Typically days 5 to 8

    You get what we would build first, which plan covers it and where in the range your fee sits. If a smaller plan covers what you need, we say so.

  4. Access and setup

    Typically week 2

    You give our team access to the accounts your firm owns, or we set new ones up in your firm's name. Nothing is created under ours.

  5. The first work goes live

    Typically within 2 to 12 weeks

    We start with the fixes the audit ranked first, so the work that affects sales most ships first.

  6. Review and adjust

    Every two weeks on Launch, weekly on Growth and Full Scale

    A report every two weeks on Launch, a weekly report and a monthly call on Growth, and a weekly call with a live results dashboard on Full Scale. What works gets more attention. What does not gets changed.

Start here

Start with an audit.

Tell us where your firm is today. We look at your site, your funnel and your marketing, then tell you what we would build first. There is no obligation to buy.

Request your auditBook a strategy call
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