Service
Brand, social and design
Identity and social systems that look like a firm that pays.
What you have at the end
You end up with an identity traders recognize in a feed, on a checkout page and on a reward certificate they share. The logo, colors, type and tone of voice all follow one set of rules, so every touchpoint looks like the same firm.
You also have a social media system: templates for the posts a prop firm makes every week, from reward announcements to rule reminders and promotions. New posts start from the system, not from a blank page, so the look holds.
A new firm has one chance to look established before a trader decides whether to trust it. This is how you use it.
What it is
We design your identity and the social system around it: the logo, colors and templates traders see on every post and page. That covers the brand itself, the social templates and the design of your website, launch campaign and reward certificate, so they all look like one firm. The same in-house designers then keep producing for your channels each month, which is why the look still holds a year after launch.
Who it is for
Firms launching, and firms whose look no longer matches the firm they have become. It fits new prop firms that need to look established from day one, firms relaunching after a change of offer, and multi asset brokers that post every day and need a system rather than one-off designs. Brand identity is part of Launch and every plan above it.
What is included
- A logo and identity system: marks, colors, type and usage rules
- A brand guide your team and partners can follow
- A tone of voice guide for posts, emails and support replies
- A social media system with templates for rewards, rules, promotions and market updates
- Profile and cover designs for each social channel and your Discord server
- Reward certificate design, matched to the brand
- Design for your website and launch campaign
- Social design for your channels every month
How we work
Audit
Typically days 1 to 4
Every engagement starts with a detailed audit of your site, your funnel and your marketing. For brand work, we also look at how your firm appears next to the firms traders compare you with.
Plan
Typically days 5 to 8
We tell you what we would build first, and which plan covers it. We agree the direction with you: who the brand is for, and how it should feel.
Identity
Typically weeks 2 to 5
We design the identity first: logo, colors, type and usage rules. You review it at set checkpoints, and we revise before anything is built on it.
Social system
Typically weeks 5 to 7
We build the social templates, profile designs, reward certificate and campaign designs on the final identity, and hand over the source files.
Rollout
Typically monthly, from week 8
The brand goes live across your site, channels and Discord. From then on, we design your social posts each month on the same system.
Review
Every two weeks on Launch, weekly on Growth and Full Scale
A report every two weeks on Launch, a weekly report and a monthly call on Growth, and a weekly call with a live results dashboard on Full Scale. We check which posts traders engage with and adjust the templates.
Pricing for this service on its own
Social and design
Essential
$900
a month
- 20 posts a month
Pro
$1,400
a month
- 30 posts and stories a month
Advanced
$2,500
a month
- 45 posts a month
- Campaign design
Elite
from$4,000
a month
- 60 posts a month
- Full campaign design
Brand identity
Essential
$500
one-off project
- Logo
- Colors and typography
Pro
$1,200
one-off project
- Everything in Essential
- Brand guide
- Social templates
Advanced
$2,000
one-off project
- Everything in Pro
- Full identity system
- Reward certificate
- Email templates
Elite
from$3,500
one-off project
- Everything in Advanced
- Naming
- Positioning
- Brand strategy
Mistakes founders often make
Borrowing the look of a signal channel
Neon charts, stacks of cash and luxury cars read as hype to traders who have been burned before. Serious traders buy from firms that look calm and organized.
A logo with no system behind it
A logo alone does not hold a brand together. Without rules for color, type and layout, every post looks slightly different and the firm looks improvised.
Looking like a well known firm
Borrowing a larger firm's look invites a comparison you cannot win yet, and can raise trademark problems. A distinct identity is easier to trust and easier to protect.
Treating the certificate as an afterthought
The reward certificate is the design traders share most. If it looks rushed, that is what gets posted on social and in Discord.
Letting the look drift after launch
Templates made at launch get edited by whoever is free, and within months the feed looks like three different firms. A system with clear rules, kept by one team, stops the drift.
Compliance notes
Design carries claims too. Reward certificates and reward posts show real amounts paid to real traders, with the trader's consent, and never sample figures presented as real. Promotional templates keep a fixed space for the risk disclaimer your markets require, so it is never squeezed out of a post.
Before you register a name or a logo, have a trademark search done in the countries you sell in. We design with that in mind, but the search itself belongs with your legal adviser.
Keep reading
From the journal
Terms explained
Free trader tools
Questions
Which plan includes brand identity?
Launch, and every plan above it.
Do you design for brokers too?
Yes. Ravex Global, IkasTrades and Pusula Varlık are multi asset brokers where we run social media design.
Can you refresh our brand instead of starting over?
Yes. If your name and logo already have recognition, we can keep them and rebuild the system around them: colors, type, templates and certificates. The audit shows which parts are worth keeping.
Who owns the brand files?
You do. You receive the source files, the brand guide and every template, and the rights to the work we design for you. Your social accounts stay in your firm's name.
Who does the work?
Our own team. Everyone here is in-house. No freelancers, no outsourcing.
Where do we start?
With a detailed audit. Every engagement starts there. Request it through our contact page and we look at your site, your funnel and your marketing.
Start here
Start with an audit.
Tell us where your firm is today. We look at your site, your funnel and your marketing, then tell you what we would build first. There is no obligation to buy.
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