The challenge, and what we did
Challenge
Funded For You was a fairly new prop firm comparison platform. The goal was brand exposure and more visits to the website, through email, social media and SEO.
For a comparison platform, traffic is the product. The platform is only useful to traders if they find it, and only useful to the firms it lists if traders keep coming back.
It is a crowded space. Established review and comparison sites already rank for the searches traders make, and they have years of links and history behind them. A new platform cannot wait for search alone, because search takes time to build and a platform with no visitors has nothing to show in the meantime.
Trust is the second problem. Traders use a comparison platform because they want an honest view of firms they cannot check themselves. Content that looks like advertising, or falls out of date, sends them away. Prop firms change account models, rules and discounts often, so keeping comparisons accurate is constant work.
Paid traffic helps, but ad platforms review financial content closely, and a platform that promotes prop firms meets the same review rules as the firms themselves.
What we did
We ran Funded For You's marketing until the engagement ended on 30 September 2026. The goal, brand exposure and more website visits, was achieved: the platform went from 0 to 300K visitors.
Social media brought traders in. We ran Instagram, X and Facebook, with content on prop firm comparisons, rules and discounts: the questions traders ask before they choose a firm. Every post was useful on its own and designed in the platform's own brand, so it was recognizable in a crowded feed.
Meta Ads added exposure and low-cost visits. The creative was written to pass financial ad review before it ran, and each campaign sent traders to pages that helped them compare.
Email kept the audience coming back between visits.
SEO went live on 30 May 2026. Search takes the longest to build, so it was planned from the start to give the platform visits it did not have to pay for, on the searches traders make when they compare firms.
The channels worked as one system. Social and paid brought new traders in, email and search brought them back, and each channel fed the others with what traders responded to.
All of it was run by our own in-house team. No freelancers, no outsourcing.