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In-house prop firm studio

We get prop firms funded. By traders.

Brand, website, launch and growth for prop firms and brokers, from an in-house team that works in this industry and nowhere else.

  • Everyone here is in-house.
  • No freelancers, no outsourcing
  • Every engagement starts with a detailed audit.

Prop firms and brokers we have worked with

  • Forex Funds Flow
  • Monetro
  • Funded For You
  • Lvlup Futures
  • Fyntra Tech
  • Funded Squad
  • Ravex Global
  • IkasTrades
  • Pusula Varlık
  • The Desk Funding

Founder pains

Four places a new prop firm loses buyers.

  • 01

    Your ads get rejected on launch day.

    Our fix: We write ad copy that passes review before it runs.

  • 02

    Traders read your Trustpilot before they read your rules.

    Our fix: We build the reputation before the traffic arrives.

  • 03

    Your checkout leaks the buyers you paid to bring in.

    Our fix: We design sites that turn visits into challenge sales.

  • 04

    Your Discord goes quiet after week one.

    Our fix: We keep your community active with BotLunar and a content plan.

We fix these for a living, for prop firms and brokers in the GCC, Europe and the US.

Services

Eight services, one in-house team.

Every service on this list is run by our own staff. Nothing is handed to freelancers.

  1. Launch

    The offer, the brand and the site, right before the first challenge sells.

    01 / 08

    Launch and offer design

    Account models, rules and pricing that traders want to buy.

    Read more: Launch and offer design
  2. 02 / 08

    Brand, social and design

    Identity and social systems that look like a firm that pays.

    Read more: Brand, social and design
  3. 03 / 08

    Website and conversion

    Sites that turn a visit into a challenge purchase.

    Read more: Website and conversion
  4. Acquire

    Traders brought in through paid ads, search and short video.

    04 / 08

    Paid acquisition

    Meta, Google and X campaigns written to pass financial ad review.

    Read more: Paid acquisition
  5. 05 / 08

    SEO in seven languages

    Rank for the searches traders and comparison sites make.

    Read more: SEO in seven languages
  6. 06 / 08

    Video, reels and motion

    Short form content built for trader attention spans.

    Read more: Video, reels and motion
  7. Retain

    A community that stays active, and affiliates who bring the next buyers.

    07 / 08

    Community, Discord and affiliates

    Own your audience instead of renting it.

    Read more: Community, Discord and affiliates
  8. 08 / 08

    Email marketing

    Lifecycle email that turns one challenge into many: automated flows tied to trading events, campaigns and deliverability, in any of 7 languages.

    Read more: Email marketing

Proof

What client firms have reached.

Up to $1M
Revenue reached by client firmswithin 6 to 8 months
Up to $100K
Monthly profit reached at client firms
0 to 300K
Visitors built for a client platform
10
Industry brands served
7
Languages

Best results across our client portfolio, not typical results

Case files

What we did, in one line each.

Forex Funds Flow

Forex Funds Flow

We rebuilt the website and the whole marketing system. Ahrefs Domain Rating 25 by the end of our engagement, September 2026.

Public figure4.5 TrustScore across 219 Trustpilot reviews.

Open the case file: Forex Funds Flow
Monetro

Monetro

Rebuilt the offer for prop traders and relaunched it with two new instant accounts.

Public figure2,700+ traders, per Monetro.

Open the case file: Monetro

In their words

What client firms told us, approved by each client.

  • “[The team] is the coolest website and design team I have ever met. Their work is so professional and so great, and the results are awesome. I would highly recommend them.”

    CEO, Lvlup Futures
  • “You guys have the best work and the results are MashAllah great to be honest.”

    Funded For You
  • “[The team] is the most trusted and most hard working team. Their talent is great in the world.”

    Forex Funds Flow

Flagship tool

Launch cost calculator

Choose your platform, payment mix and marketing plan. See setup cost, monthly costs, break-even and the payout reserve to hold, with a source for every price.

Runs in your browser. Nothing is stored.

Start from an example

Fine-tune shows every input in six steps, including the sales ramp-up.

Quick estimate

Four questions. Everything else uses typical values you can change in Fine-tune.

Type of firm

CFD firms offer forex, indices and metals. Futures firms offer exchange-listed futures.

Trading platform

The platform your traders trade on. Monthly prices differ a lot between them.

Your monthly sales target once sales are at full speed.

What a trader pays for a challenge, on average, in US dollars.

$

Results

You need about $6,500 to $17,000 to launch and $17,000 to $22,000 a month to run, with a payout reserve of $24,000.

One-time setup
$6,513 to $16,807
Monthly running costs
$17,106 to $22,323
Total cost over 12 months
$209,924 to $279,356
Break-even
Month 10

Assumes sales start at 20% of your target in month 1 and reach 100% by month 6.

You need about $6,500 to $17,000 to launch and $17,000 to $22,000 a month to run, with a payout reserve of $24,000.

Monthly revenue at full sales
$39,600
Monthly rewards at full sales
$11,880
Funded accounts per month
40
Acquisition cost per challenge
$34
Recommended payout reserve (2 months of the highest projected rewards)
$23,760
Card reserve held by the processor
$3,564 to $28,512

One-time setup

ItemLow to high
UAE free zone company, year one (AED 12,900 to 25,000)Source, Checked 2026-09-27$3,513 to $6,807
Legal setup: terms and policiesSource, Checked 2026-09-27$3,000 to $10,000

Monthly running costs at full sales

ItemLow to high
Match-Trader white label, BasicSource, Checked 2026-09-27$2,500
Prop firm CRM, not bundledSource, Checked 2026-10-01$840 to $3,000
Veriff Essential or Sumsub BasicSource, Checked 2026-09-27$240 to $405
Card processing (high risk)Source, Checked 2026-09-27$713 to $1,901
Crypto processingSource, Checked 2026-09-27$63 to $317
Prop Firm Studios, Launch planSource, Checked 2026-09-27$2,750 to $4,200
Ad spend$10,000
Month by monthRevenue, running costs and rewards for each month of the runway. Month 1 includes the setup costs.
The chart's figures by month
MonthRevenueCostsRewards
1$7,920$22,998 to $37,356$2,376
2$14,256$16,609 to $20,903$4,277
3$20,592$16,734 to $21,258$6,178
4$26,928$16,858 to $21,613$8,078
5$33,264$16,982 to $21,968$9,979
6$39,600$17,106 to $22,323$11,880
7$39,600$17,106 to $22,323$11,880
8$39,600$17,106 to $22,323$11,880
9$39,600$17,106 to $22,323$11,880
10$39,600$17,106 to $22,323$11,880
11$39,600$17,106 to $22,323$11,880
12$39,600$17,106 to $22,323$11,880

Worth knowing

  • Most of your buyers pay by card.Card processors hold back part of your revenue, so offer crypto checkout as well.

Estimates only, based on public price data checked on the dates shown. Not financial advice.

Engagement

How an engagement works

  1. Audit

    Typically days 1 to 4

    Every engagement starts with a detailed audit of your site, your funnel and your marketing.

  2. Plan

    Typically days 5 to 8

    We tell you what we would build first, which plan covers it and the third party costs to budget for.

  3. Launch

    Typically within 2 to 12 weeks

    Our team builds what the plan calls for. Everything is set up in your name, so you own it from day one.

  4. Scale

    Typically from month 4

    We keep the channels that bring buyers and cut the rest, with a report every two weeks on Launch, a weekly report and a monthly call on Growth, and a weekly call on Full Scale.

Why us

Why founders work with us

  • Fully in-house team

    Everyone here is in-house. No freelancers, no outsourcing. The people on your calls do the work.

  • Prop firms and brokers only

    We work for CFD and futures prop firms and brokers, and for no one else. You never pay for us to learn the industry.

  • Ad copy written to pass financial ad review

    Ad platforms flag words like payouts, so we write rewards. Every ad is written to pass financial ad review before it runs.

  • We build our own products

    Building software for prop firms keeps us close to how they really run.

  • 7 languages

    English, Arabic, German, Dutch, Italian, Spanish and French, for traders in the GCC, Europe and the US.

Pricing

Three ways to work with us.

Every engagement starts with a detailed audit.

  • Launch

    3 month minimum

    $2,750 to $4,200 a month

    For firms going live.

    Saves $1,693 to $2,450 vs buying separatelyOver the 3 month minimum, against the same work from our standalone services.

    Key inclusions

    • Brand identity
    • A 6 to 12 page website with its own admin panel
    • The launch campaign
    • 8 to 12 social posts a month
    • 2 to 4 reels a month
    • 3 to 5 email flows
    • 4 to 8 SEO articles a month
    • Your Discord server, built and launched

    If your website isn't live by the date agreed in your plan, your next month is free. Delays caused by late content, approvals or third-party provider reviews on your side pause the date.

  • Growth

    6 month minimum

    $7,500 to $11,450 a month

    For firms with traction, ready for the next level of challenge sales.

    Saves $8,623 to $12,190 vs buying separatelyOver the 6 month minimum, against the same work from our standalone services.

    Everything in Launch, plus:

    • An audit of your offer and rulebook
    • 20 to 25 pages in 2 languages
    • 12 to 28 posts and 4 to 12 reels a month
    • 10 to 14 email flows and a weekly newsletter
    • Paid ads on 2 platforms
    • 16 to 24 SEO articles a month
    • An affiliate program, with BotLunar
    • A weekly report and a monthly call

    If your website isn't live by the date agreed in your plan, your next month is free. Delays caused by late content, approvals or third-party provider reviews on your side pause the date.

  • Full Scale

    6 month minimum

    from $19,900 a month

    You fund it. We build it, launch it and grow it.

    Saves at least $21,690 vs buying separatelyOver the 6 month minimum, against the same work from our standalone services.

    Everything in Growth, plus:

    • Complete branding, offer, rulebook and firm infrastructure
    • Trading platform, CRM, payments and KYC set up with your providers
    • Managed through launch
    • Marketing at full scale
    • Unlimited pages in 7 languages
    • Paid ads on 2 platforms
    • 40 to 60 SEO articles a month
    • A weekly call and a live results dashboard

    If your website isn't live by the date agreed in your plan, your next month is free. Delays caused by late content, approvals or third-party provider reviews on your side pause the date.

Third party costs are billed to you directly by each provider: platform licences, CRM, payment processing, KYC, hosting and ad spend. Every engagement starts with a detailed audit.

Products

Our products

Software we build and run for the industry, separate from client work.

  • Live

    BotLunar

    Discord growth for prop firms: opt-in campaigns, multiple bots and your own branding.

    • Opt-in campaigns
    • Multiple bots
    • Your own branding
  • Coming soon

    PropLunar

    The operating platform for CFD and futures prop firms: challenges, rules, risk, rewards and affiliates in one place.

    Planned features

    • Challenges you design
    • Build your own challenge
    • Rules with their working shown
    See the product: PropLunar
  • Coming soon

    VerifyLunar

    Identity verification built for prop firm onboarding and reward payments.

    Planned features

    • Verification in your brand
    • Checks at the right moment
    • Document and face checks
    See the product: VerifyLunar
  • Coming soon

    ChainLunar

    Crypto checkout for prop firms, paid straight to your own wallet.

    Planned features

    • Paid to your own wallet
    • Branded checkout
    • The exact amount and network
    See the product: ChainLunar
  • Coming soon

    ClickLunar

    Work management built for prop firms and brokers: every campaign, task and deadline in one place.

    Planned features

    • Campaigns from start to finish
    • Tasks with owners and deadlines
    • Templates for prop firm work
    See the product: ClickLunar
  • Coming soon

    MailLunar

    Email marketing built only for prop firms and brokers.

    Planned features

    • Flows from trading events
    • Campaigns and newsletters
    • Segments that mean something
    See the product: MailLunar

Questions

Questions founders ask first

Do you guarantee results?

No. Results depend on your offer, market, budget and timing. The figures on this page are the best results across our client portfolio, not typical results.

Who owns the accounts and the work?

You do. Your ad accounts, domains, website, social accounts, Discord server and brand files belong to your firm, and stay with you if we stop working together.

Is there a minimum term?

Launch has a 3 month minimum. Growth has a 6 month minimum, and Full Scale a 6 month minimum.

What is not included in the fee?

Third party costs are billed to you directly by each provider: platform licenses, CRM, payment processing, KYC, hosting and ad spend.

Why do prop firm ads get rejected?

Financial ad review flags words many prop firms use, such as payouts. We write around them, for example rewards instead of payouts, before an ad goes live.

Who does the work?

Our own team. Everyone here is in-house. No freelancers, no outsourcing.

Where do we start?

With a detailed audit. Every engagement starts there. Request it through our contact page and we look at your site, your funnel and your marketing.

Start here

Start with an audit.

Tell us where your firm is today. We look at your site, your funnel and your marketing, then tell you what we would build first. There is no obligation to buy.

Instagram @propfirmstudios